What to include in your email marketing footers #WhiteboardWeekly

The footer of your email marketing campaigns may not be the most important part of the design. However, if someone has taken the time to read down that far they must be interested in your content! So what can you include in your footer to take advantage of this interest? What legal requirements do you HAVE to include in your footer? Watch this week's #WhiteboardWeekly to find out.

We'd love to hear your questions for future episodes of #WhiteboardWeekly. To get your question answered tweet us: @astonishemail.

What is the perfect length of an email campaign? #WhiteboardWeekly

This question has popped up quite a bit when talking to businesses over the past couple of weeks. How long should my email campaigns be? How much content should I include? So it seemed a perfect subject for this week's #WhiteboardWeekly.

We'd love to hear your questions for future episodes of #WhiteboardWeekly, all you have to do to get your question answered is tweet us: @astonishemail.

‘From name’ with love. (The secret agent who can improve your email marketing results)

So you’ve created a splendid email marketing campaign and you’re ready to send! You’ve even crafted a compelling subject line that you’re particularly proud of. But there’s one more crucial factor to consider. Many small businesses fail to acknowledge the impact that the ‘from’ or ‘sender’ name has on their campaign. Along with the ‘subject line’, this is the very first thing your recipient sees and it therefore plays a pivotal role in that split-second decision ‘to open or not to open?’ Nailing your ‘from’ name is crucial.

How to insert video and empower your email marketing #WhiteboardWeekly

Here at Astonish Email we are huge supporters of video in marketing. (We're about to ask you to watch our latest!)

The importance of video is only going to increase over the next few years. However there are a few restrictions when it comes to adding videos to your email campaigns, it can be a huge problem in some cases.

In this week's #WhiteboardWeekly I will talk about the most effective way of inserting videos into your regular emails.

We'd love to hear your questions for future episodes of #WhiteboardWeekly all you have to do to get your question answered is tweet us: @astonishemail.

Plan and deliver! Developing a strategy for your email marketing

Plan and deliver! Developing a strategy for your email marketing

Email Marketing is an integral part of a small businesses marketing activity, helping to build valuable relationships to gain and retain more customers. However, so many small businesses start to send email campaigns without forming a clear strategy, and simply send ‘one off’ communications expecting instant results.

This blog will help you to start developing a strategy for your email marketing.