On a daily basis we are working with Small Businesses to help them get started and succeed with Email Marketing. In many instances the business owners we speak to have already been sending email marketing communications in their own way, without using email marketing software.
What are Small Businesses already using?
Mostly small business owners make use of the tools they already have, why wouldn’t they? So for example if they use Microsoft Outlook for their everyday emails, they may decide to send out bulk email messages through Outlook.
Why is this?
It tends to be for one of the following 2 reasons, or a bit of both.
Sticking to what they know – Most people are comfortable with the email product they use, and tend to stick with them when getting started with email marketing.
A belief that Email Marketing software will be complex – For many small business owners the idea of using online software can be quite daunting. The reality is, it doesn’t have to be. We created Astonish Email to actually simplify the whole process of setting and sending email marketing campaigns.
The Benefits for Small Businesses of using Email Marketing Software
It looks loads better!
Using Email Marketing Software you can easily add images and text to your email, allowing you to create beautiful looking emails. Don’t worry, this doesn’t mean you have to learn anything complicated.
Using Email Marketing Software allows you to see detailed reports on the success of your campaigns. You can see who has opened your campaign and who's taken it a step further and clicked on links to view your website.
Keeps your communications legal
There are laws when sending out bulk email messages, and if you are using Microsoft Outlook it’s likely you are breaking them. For starters there should be a simple process for contacts to unsubscribe from your email communications, and email marketing software will automatically handle this process for you.
Keeps your list clean
Email marketing software will help to keep your email list clean by automatically unsubscribing contacts that do not wish to receive your emails. It will also let you know which emails bounced (emails that don’t deliver, could be because it's an incorrect address) and these emails will be cleaned up if they bounce 3 times.
It’s affordable and simple
There is a myth that using email marketing software is for techies and is going to cost lots of money, however….
A bit about us, Astonish Email
Astonish Email is the UK’s leading email marketing software for ambitious small businesses. Our email marketing software was created to allow you to easily set up and send your own beautiful email campaigns, helping you to grow your business.
You don’t need any technical skills to be able to use Astonish Email; every element of the system is simple. And best of all it doesn’t have to cost you a penny! Our free plan allows you to send up to 250 emails each month to all of your contacts, to help you grow your business.
If you would like any help getting started with email marketing software why not book a demo with one of our team by clicking here.