A couple of weeks ago we looked at Awesome subject lines to explode your email marketing, and discussed the importance of your 'Pre Open' copy in email marketing.
Well there is another element to 'Pre Open' copy to consider, your 'From Name'. Ensuring you are using the correct 'From Name' can have a dramatic effect on both your open rates and overall email marketing success. So sit back with a cuppa and watch this week's #WhiteBoardWeekly.
If you have any questions you would like answered about your own email marketing campaigns tweet them to @astonishemail