Email Marketing

Astonish Email Set to Educate and Inspire at National Business Show

Astonish Email have announced that they will be exhibiting at The Business Show 2014, the UK’s Premier Business and Exhibition Conference. In addition, Adam Knight and Adam Lovelock, Founders and Directors of Astonish Email have confirmed that they will be running a series of free workshops at the show, designed to support small businesses from across the UK with their marketing campaigns.
 

5 reasons why sending via Outlook is sabotaging your email marketing

So you’re still using Outlook to send your marketing emails? There is a better way! On the basis that you’re sending email marketing campaigns, it’s safe to assume that you appreciate the benefits of maintaining regular contact with your clients and prospects. It’s also safe to assume therefore that you want your communications to look professional and appealing and for them to reach as many of your intended recipients as possible.

Unfortunately, many small businesses are still using Outlook (other email applications are available) to send hundreds of emails on a regular basis as part of their marketing strategies. There are many pitfalls involved when it comes to using Outlook to share your marketing messages, not least the danger of exposing your entire email list if you fail to use the blind carbon copy (BCC) facility – yes, it happens way too often!

Email Marketing Benchmark Statistics – Summer 2013

When looking at the reporting area of Astonish Email I am sure you may wonder how your email marketing campaigns compare to other small businesses? What is a good open rate? Do I receive a high number of un-subscribers? Well to give you a good benchmark of how you are getting on I have complied our overall customer reports based on the millions of emails that have gone out through Astonish Email this summer (June, July, August).

Astonish Email secure investment

We are excited to announce we have secured an investment into Astonish Email Limited from the Jenson Seed EIS Fund.

The investment will help build our community of small businesses using Astonish Email to grow their business. Also in the coming months existing customers will experience the benefit, with system developments to make things quicker and even more simple.

The Jenson Seed EIS Fund is an exciting joint venture between the professional services firm Jenson Solutions and the fund manager Foresight Group.  The aim of the fund is to help small businesses exceed their potential using the government backed Seed EIS initiative.

Adam Knight of Astonish Email “We are extremely excited to be working with the Jenson’s team. This is a crucial time in our development and we are really pleased to have a partner who shares our passion for ambitious small businesses. We can't wait to see our system help many more of them grow.“


Astonish Email is cloud-based email marketing software designed for ambitious small businesses who want to grow their business through Email Marketing. More information can be found at www.astonishemail.com

Further information about Seed EIS and the Jenson Seed EIS Fund can be found at www.jensonseedeis.com   

Keep your contacts engaged with email marketing

When thinking about your relationships with customers, there’s one word that should pop into your head: engagement. As a small business, it’s crucial to keep your existing client base happy and actively involved with you and what you do. Whether they’re placing regular repeat orders or they’re brand new, the mission is the same – to find a way to keep your brand in their mind at all times. With email marketing deployed you can achieve this relatively easily and affordably.