5 Festive Tips for Successful Email Marketing this Christmas

It's that time of year again! As a small business owner Christmas can be a frantic time of the year, but one that presents unique business opportunities. Whether you are a retailer attempting to make the most of the Christmas spend, a restaurant targeting the party season or an accountancy practice looking to engage in the festive spirit, email marketing can be an integral part of your communications.  

So being the nice guys we are, we thought we would take some time out to give you our 5 tops tips for successful email marketing this Christmas.

1 – Pay Close attention to your audience.

It’s important to pay close attention to your audience and to make sure you are not targeting people who are not interested.

Try and ensure you only reach out to people who will potentially open your email, putting all of your attention on them without forcing the outcome that you want too much! 

2 – Embrace the season

It’s the season to be jolly, so ensure your copy and images carry a Christmas theme. This is the time to drop your professional guard and add a little personality into your communications.

3 – Don’t over do it

Although Christmas is a great reason to get in touch with your contacts don’t start sending more communications then you would normally. 

Customers get used to your communication patterns, a sudden more aggressive strategy can irritate contacts and may lead them to un-subscribe from all future communications.

4 – Key Focus

Ensure your message is clear and has focus. During the build up to Christmas contacts are exposed to an incredible amount of adverts and offers, so ensure yours is attractive and easy to understand.

5- The message

It is important that you keep the message short, snappy and simple so that readers can gain an explicit understanding of what you have to offer.

6 - Results

Remember, it’s important to communicate on a personal level with contacts, however there needs to be an aim to your message. Simply wishing your contacts ‘Merry Christmas’ is not going to help build strong relationships and is a missed opportunity to provide value. 

Make sure calls to actions are clear. Try and direct contacts onto your website and order pages. A well thought out Christmas email campaign can deliver Astonishing results.

Good luck with your Christmas email marketing, if you have any questions just let us know!