The proportion of email opened on mobile devices has reached 51% so has finally overtaken desktop! This means it is essential to make sure your emails are working on smartphones.

And even though the market share of Android OS keeps growing, iOS devices account for a much larger proportion of mobile email opens. iOS accounts for 22% of email viewed on smartphones, with only 6% on Android, while iPads account for a massive 11.4% of the 12.1% opened on tablets.