So you’re still using Outlook to send your marketing emails? There is a better way! On the basis that you’re sending email marketing campaigns, it’s safe to assume that you appreciate the benefits of maintaining regular contact with your clients and prospects. It’s also safe to assume therefore that you want your communications to look professional and appealing and for them to reach as many of your intended recipients as possible.
Unfortunately, many small businesses are still using Outlook (other email applications are available) to send hundreds of emails on a regular basis as part of their marketing strategies. There are many pitfalls involved when it comes to using Outlook to share your marketing messages, not least the danger of exposing your entire email list if you fail to use the blind carbon copy (BCC) facility – yes, it happens way too often!