Astonish Guest Blog: Social Media - From Empowerment To Destruction In The Click Of A Button

We are massive advocates of social media at Astonish, however we are also well aware of the risks involved for small businesses. This months guest blog is from Michelle Duckworth, Managing Partner of DBB Solicitors. The blog gives a fantastic insight into the possible legal implications behind your social media strategy.

Social media presents real commercial opportunities if harnessed effectively.  After all, it forms part of everyday working practices, offering professional and personal benefits. It can engage clients, advertise and profile your company, provide feedback, facilitate networking and allow you to post comments and share experiences. Social media knows no geographical barriers, facilitating global access to your business.

Astonish Success Story: AV3 Software

This month’s customer success story is AV3 ( an online shop based in the UK providing plugins to the video editing industry across the world. 

As an online business, email marketing along with social media is a crucial communication method for AV3, allowing them to send out product information, special offers and industry news to all of their contacts and customers.

Here is what AV3 Marketing Manager Ian Easton had to say about Astonish Email:

“Email Marketing is a key marketing activity for AV3. Since the business launched we have collated a large email list consisting of resellers, past customers and visitors to our site. 

Our main aim with email marketing is to keep our subscribers up to date with the latest news, updates and special offers from AV3 as well as other key industry information. We understand that the more value we can provide within our correspondence, the more loyal our subscribers become. This ultimately yields more return visits to our site, which in turn helps our stats and conversion rates. 

The Astonish Email system is perfect for our email marketing requirements. It's simplicity of use means we can get key product and industry news out quickly. The return on investment we receive is excellent, ensuring email marketing remains one of our top marketing priorities.”

How Email Marketing has become Liveport UK's key marketing strategy

This months Astonish Email success story is Joe Burnell from Liveport ( Liveport UK provides hotels with guest wireless Internet services and was launched by Joe in November 2012.

In the early stages of the business Joe believed it was important to keep in regular contact with all of the hotels he was meeting. Joe used Astonish Email to ensure at least once a month he was sending communications to explain the benefits of his product and the value it could provide Hotels.

This regular communication has helped Joe to convert many prospect opportunities, proving the value of Email Marketing with Astonish Email.

Here is what Joe had to say about Astonish Email:

“We launched Liveport in the UK in November 2012 and we simply wouldn't have had the success we've had to date without using Astonish Email.

The system is very simple to use, emails are quick to create, and the return on investment we have gained is extremely high. We originally saw e-mail marketing as quite far down the marketing priority list but now I would class it as our must successful and cost effective form of marketing.”

Setting up a Facebook Page for your Business

Social media for businesses has become one of the most important platforms for both engaging customers and promoting brands. Facebook in particular, with a projected user base of around 665 million, has become one of the more fundamental platforms to have a presence on. However, simply creating a page for your business does not guarantee success, and if not approached correctly can end up being a costly drain on time and resources, especially for smaller businesses who may not have the workforce to waste. In order to maximise the marketing opportunities that a Facebook page can provide, there are some useful guidelines to consider when getting started.