5 Festive Tips for Successful Email Marketing this Christmas

It's that time of year again! As a small business owner Christmas can be a frantic time of the year, but one that presents unique business opportunities. Whether you are a retailer attempting to make the most of the Christmas spend, a restaurant targeting the party season or an accountancy wanting to engage in the festive spirit, email marketing can be an integral part of your communications.  

So being the nice guys we are, we thought we would take some time out to give you our 5 tops tips for successful email marketing this Christmas.

Where you can find images to use in your email marketing campaigns

There is no doubt, used well; images can have a major impact on the success of your email marketing campaigns. However one of the major issues many small businesses have is where can I find images to use in my campaigns?

Obviously the temptation is to search the Internet and copy a photo or illustration straight into your website of email campaign. However unfortunately you can’t do this, all images are the property of the photographer or artist, so using images without permission infringes copyright laws.

Looking for a super-simple UK-based alternative to Big US based companies?

After spending many years helping small businesses to be successful with email marketing we became frustrated at how complex the systems on the market had become - so frustrated we built our own!

Astonish Email was created to provide small businesses with a super simple and effective alternative to some of the big names already on the market. Our system saves small businesses time and helps them to develop their own campaigns to grow their business through email marketing. 

Email Marketing IS here to stay!

Over the past few years I have been asked one question more than any other. ‘Is email marketing here to stay?’

I am clearly a huge advocate of email marketing, especially as a tool for small businesses to keep in contact with their customers and prospects. And my view is email marketing is here to stay, in fact it's importance to small businesses is growing rapidly year on year.